We build brands that can’t be ignored.

CSUPER is an innovative collective. At the intersection of culture, lifestyle, fashion and technology, we partner up with brands to help them materialise an elevated experience from the inside out.

Together, we grow communities and tell stories people care about. Our work is ambitious, compelling, and meaningful.

Caroline Leroux
Founder & Creative Partner

Caroline founded CSUPER in 2020 because she believes brands have the power to shape culture. Her direction merges strategic insights with creative expression to build brands that can’t be ignored. With a background in graphic design and art direction she is an inspired storyteller whose work is guided by her passion to create experiences people love.

Andrew Ross-Sheeran
Strategy & Creative Direction

Andrew is a creative leader who believes that great ideas can change the world. With over 15 years experience in brand building and design systems he has led talented teams both in-house and agency side. As a creative director, he ensures all work is strategically sound, conceptually inspiring, and creatively powerful. Strategic and precise, he listens and challenges to articulate creative responses that have one thing in common: the foundation of a great idea. Select agencies and clients include Saatchi & Saatchi, Habitat, Lacoste, Speedo, TK Maxx, Mitre.

Hanna Kirwan
Creative Operations

Hanna is a forward-thinking cross-function specialist who has spent the last 15 years honing her skills in brand creative operations - building and developing teams, strengthening collaborations, facilitating new partnerships and determining new areas of value. With both agency and in-house experience she has consulted for established global brands, accelerated start-ups and grown global agencies.

Cristina Vila Nadal
Art Direction

Cristina is a seasoned art-director with a fresh perspective on content creation. She has worked with brands and international agencies to deliver elevated social content and commercially driven campaigns across numerous categories from hair, beauty and fashion to furniture and beverage. On set and off set Cristina is an energetic creative and a resourceful multitasker. Select clients include Hourglass, Lacoste, River Island and House of Holland.

Jiani Lu
Design Direction

Jiani is a multi-disciplinary designer with expertise in visual identity systems, digital media, print and environmental design. Jiani brings excellence in creativity through her work in Singapore, Dubai, Taiwan, and Canada. During the past 10 years she has led the development of innovative and digital forward creative to engage key audiences across sectors worldwide. Select clients include Asian Civilizations Museum, World Bank and Kimpton Bangkok.